Google Analytics
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed for the modern digital landscape. GA4 offers enhanced privacy controls, cross-platform tracking, and machine learning insights. It replaced Universal Analytics in July 2023 and provides better integration with Google's advertising platforms while being built for a cookieless future.
Key Features
Real-time Reporting
Monitor website activity as it happens with real-time visitor and traffic data
Audience Insights
Understand your audience demographics, interests, and behavior patterns
Acquisition Reports
Track how visitors find your website through different channels and campaigns
Behavior Analysis
Analyze user interactions, page views, and site navigation patterns
Conversion Events
Set up and track conversion events, e-commerce transactions, and enhanced measurement
Custom Reports
Create custom dashboards and reports tailored to your business needs
Use Cases
Website Performance Monitoring
Track website traffic, page views, bounce rates, and user engagement metrics
Marketing Campaign Analysis
Measure the effectiveness of marketing campaigns across different channels
E-commerce Tracking
Monitor online sales, revenue, and customer purchase behavior
Content Performance
Identify top-performing content and optimize underperforming pages
User Journey Analysis
Understand how users navigate through your website and identify drop-off points
SEO Performance
Track organic search traffic and keyword performance for SEO optimization
Technical Specifications
Data Retention
2 or 14 months (free, configurable) / 50 months (360)
Custom Dimensions
25 (free) / 100 (360)
Conversion Events
30 per property (free) / 50 per property (360)
Custom Metrics
50 (free) / 125 (360)
Integrations
Google Ads, Search Console, Tag Manager, Looker Studio, BigQuery
API Access
GA4 Reporting API, Admin API, Real Time API
Export Options
PDF, CSV, Google Sheets, BigQuery (360)