Google Analytics Academy
Google Analytics Academy provides free, comprehensive training on Google Analytics and digital marketing measurement. Learn to track website performance, understand user behavior, create meaningful reports, and make data-driven decisions to improve your online presence and marketing effectiveness.
Key Features
Beginner to Advanced Courses
Structured learning from basic concepts to advanced analytics techniques
Hands-on Practice
Work with real Google Analytics data and demo accounts
Official Certification
Earn Google Analytics certification recognized by employers
Latest Features
Stay updated with Google Analytics 4 and newest capabilities
Video Lessons
High-quality video content with step-by-step instructions
Assessment Tests
Validate knowledge with comprehensive quizzes and assessments
Use Cases
Website Performance Tracking
Monitor website traffic, user behavior, and conversion metrics
Marketing Campaign Analysis
Measure effectiveness of digital marketing campaigns and channels
E-commerce Analytics
Track online sales, revenue, and customer purchase behavior
Content Performance
Analyze which content performs best and drives engagement
Audience Insights
Understand user demographics, interests, and behavior patterns
Goal Tracking
Set up and monitor business objectives and conversion goals
Technical Specifications
Course Duration
4-6 hours per course, self-paced learning
Certification Validity
12 months (renewable with re-examination)
Course Languages
Available in 15+ languages
Learning Format
Video lessons, interactive demos, and practical exercises
Prerequisites
Basic understanding of websites and digital marketing
Updates
Regular content updates with platform changes