Klaviyo
Klaviyo is a sophisticated email marketing and automation platform designed specifically for e-commerce businesses. With powerful segmentation, personalization, and automation features, Klaviyo helps businesses create targeted email campaigns that drive revenue and build customer relationships through data-driven marketing strategies.
Key Features
Advanced Segmentation
Create highly targeted segments based on customer behavior, purchase history, and engagement
Email Automation
Set up automated email flows for welcome series, abandoned cart, post-purchase, and more
Personalization
Deliver personalized content and product recommendations based on customer data
A/B Testing
Test subject lines, content, send times, and more to optimize campaign performance
SMS Marketing
Reach customers through SMS campaigns and automated text message flows
E-commerce Integration
Deep integrations with Shopify, WooCommerce, Magento, and other platforms
Use Cases
Abandoned Cart Recovery
Automatically send targeted emails to recover abandoned shopping carts
Customer Retention
Create loyalty campaigns and win-back sequences for inactive customers
Product Recommendations
Send personalized product suggestions based on browsing and purchase history
Welcome Series
Onboard new subscribers with automated welcome email sequences
Post-Purchase Follow-up
Engage customers after purchase with thank you emails, reviews, and upsells
VIP Customer Programs
Create exclusive campaigns for high-value customers and brand advocates
Technical Specifications
Email Deliverability
99%+ inbox placement rate
Integrations
300+ integrations including Shopify, WooCommerce, Magento
Automation Triggers
50+ pre-built automation triggers and flows
Segmentation
Unlimited segments with 300+ targeting options
Templates
100+ mobile-responsive email templates
Analytics
Real-time reporting, revenue attribution, cohort analysis